What Makes Michael Different?

A member of the 'secret society of top financial advisers'. Highly qualified and working in his own business, clients only find Michael by word of mouth.

Michael Compared To Most Other Advisers

• Owns his own business vs Employees of big banks & insurance companies
• Focused on providing great advice vs Focused on product sales targets and pleasing employer
• Specialised advice to a select group of clients vs Large client numbers, all shapes and sizes
• Advising clients for the long term vs High staff turnover, clients get new adviser 'again'
• The best qualifications available vs Get started as soon as have the minimum qualifications required
• Clients pay for advice, not overheads vs Big structures, lots of layers, sales teams, big overheads
• Business grows by word of mouth vs Lots of advertising and cross marketing to customers

Michael regularly interacts with a number of very good advisers. Thankfully there are plenty out there. However, like Michael, most good advisers are hard to find as people only come across them by word of mouth, as they have no need to advertise.

Michael's differentiation is highly valued by his clients: Michael knows this to be true because of the consistent number of people that are regularly referred to him for advice - this allows Michael to operate a referral only business and means that he can focus on looking after his clients rather than being out and about looking for prospective clients.